“Upplifun” or “Experience” is a non-profit association for experiential learning and outdoor education, established in Reykjavik in 2012. Upplifun is devoted to the promotion of experiential learning and outdoor education on a national and European level and is supported by Áskorun (Challenge pltd) which is a private educational and training company. The aim of Upplifun is to be a platform for discussion, exploration and cooperation for those in Iceland or in Europe who are interested in experiential, adventure learning theory and different methodologies of outdoor education and are committed to implementing and developing them in their life and work.